Justin Lam

Seattle, USA · (206) 291-2482 · hi@justinlam.io

Ex-Founder, former varsity rugby player, relentlessly obsessed with product, growth, and going viral. Co-creator of Bottle Flip 2k16, the viral #1 iOS app in 12 countries with 10M+ downloads.

Advisor @ W5 Startup Accelerator


Product Manager


Core Services Engineering & Operations - Engineering Fundamentals - Pipelines

- Demoed my product to Kurt Delbene, Microsoft's Chief Digital Officer and Executive Vice President of Corporate Strategy, Core Services Engineering and Operations
- Took my product through a full product lifecycle, from ideation to adoption
- Conducted technical product interviews for a Senior PM role

Driving product vision for an eight person engineering team focused on making the lives of Microsoft engineers better by improving the experience of shipping bits, while also helping them deploy their builds more efficiently, safely, and reliably by automating away non-engineering overhead. Currently have full product ownership of our main offering, Intelligent Release Pipelines. My team is partnering with the Azure Pipeline & Infrastructure Engineering team from Cloud & AI to extend our retail product, Azure Pipelines, to suit the needs of an organization the size of Microsoft.

* My official title at Microsoft is actually Program Manager - originally the title Product Manager at Microsoft was a marketing role, so PMs at Microsoft are known internally as Program Managers

August 2018 - Present
Seattle, USA

Advisory Board

W5 - Western Entrepreneur Association

Helping people help startups.

W5 is a student led entrepreneurship club with a mission to help early stage founders get started on their entrepreneurship journey. If you've ever thought "I've got this great idea but I don't know where to start" then W5 is for you. We focus on building great founders - not perfect products. W5 is where things start, but not where they end.

May 2018 - Present
Western University


QEUE Games

Growth - Business Development - Android/iOS Developer

QEUE is the mobile game development company behind Bottle Flip 2k16, the #1 game in 16 countries worldwide with 10 million+ downloads on Android & iOS.

We turn pop culture trends into mobile games.

July 2016 - August 2018
London, Canada

Managing Partner

W5 - Startup Accelerator

Ran an accelerator program aimed at assisting aspiring entrepreneurs in turning their ideas into a business in 4 months with a focus on educating mentors, aligning goals and visions, and validating ideas quickly with a lean startup mentality. The program is capped off by the Pitch5 competition, where the accelerator startups compete for $10,000 in pre-seed funding.

September 2017 - April 2018
Western University


W5 - Startup Accelerator

Worked 1:1 with early stage startup founders to help them begin their entrepreneurship journey.

January 2017 - April 2018
Western University

Cohort 3

Propel Summer Incubator

Participated in the Propel Summer Incubator. The accelerator program focused on growth marketing, and provided QEUE with $15,000 in funding.

May 2017 - August 2017
Western University

Varsity Athlete

Men's Varsity Rugby Team, 1st XV

Played 4 seasons with the Western Mustangs Men's Rugby Team while balancing academics, internships, part-time jobs, clubs and my startup career. A typical season ran from late August to mid-November, with off-season training between January and March.

An average in-season week included 2 hour long practices 5 days a week, 1 hour long film sessions up to 2 times a week, and 2 to 3 mandatory work-outs, culminating in 1 game day per week. Off-season was less rigid, with 2 to 3 mandatory work-outs, and 2 light practices a week.

August 2013 - Jan 2017
Western University

Process Improvement Engineering Intern

Union Gas, An Enbridge Company

Project Management - Data Analysis - Process Automation

Worked with the Process Improvement and Planning team in the Storage and Transmission division of Union Gas, a subsidiary of Enbridge – the operator of the longest crude oil transportation system in the world and the largest natural gas distribution network in Canada.

Introduced automation into the workflow to reduce "busy time". Collaborated with frontline workers, team leads, engineers and senior managers to introduce new safety processes. Improved KPI tracking and reporting by developing new tools.

May 2015 - August 2016
Ontario, Canada

Rugby Coach

A.B. Lucas Secondary School

Spent three seasons working with players to improve their technical abilities and overall understanding of the game, with the ultimate goal of giving back to the program that kick-started my own rugby career.

March 2013 - May 2015
London, Canada


Western University

Bachelor of Engineering Science, Mechatronics Engineering

Dean's Honour List
Propel Client Company
Men's Varsity Rugby Team 1st XV
Propel Summer Incubator - Cohort 3
W5 - Western Entrepreneur Association

September 2012 - April 2018
London, Canada