Justin Lam

Seattle, USA ยท hi@justinlam.io

Ex-founder & co-creator of Bottle Flip 2k16, the viral #1 iOS & Android app in 13 countries with 10M+ downloads.
Product Manager @ Microsoft.
Growth @ Microsoft 365.


Product Manager


Product Manager II, Microsoft 365
June 2021 - Present

Leading the small and medium business growth initiative for the Microsoft 365 Admin Center

  • Ran experiments to help existing customers discover Microsoft solutions to their existing problems, leading to bottoms-up funding and creation of the M365 Marketplace, improving buy rates by 10x vs initial experiments
  • Simplified the purchase experience for very small businesses by shifting complex steps to post-purchase to help customers get to value in minutes rather than hours, increasing purchase conversion by 15% and net paid seat adds by 10%
  • Helped very small businesses get M365 up and running by offering live text chat tailored to their company size, increasing active users by 10% and net paid seat adds by 27%
  • Transitioning Microsoft to product-led growth, with a focus on improving trial conversions for Microsoft Teams and Windows 365 by reaching customers at the right time and place with a goal to increase ARR by XX$M

Product Manager, Microsoft 365
March 2020 - June 2021

Drove the creation of the multi-tenant view of the M365 Admin Center by leading design sprints, research, and prioritizing features with a 7 person team resulting in +8% NPS for Microsoft's largest customers

  • Ran bi-weekly co-development sessions with real customer to rapidly test new concepts and gather feedback, as well as A/B tests to learn and iterate on features

Product Manager, Core Services Engineering
August 2018 - March 2020

Simplified the lives of Microsoft engineers by making all deployments secure and compliant by default for 450 services across Microsoft by building Azure DevOps extensions for CI-CD pipelines to validate that deployments meet minimum requirements before they reach customers, replacing painful after-the-fact security and compliance reviews.

  • PM and backlog owner on an 8-person engineering team, where I took our team's vision from hypothesis to org-wide adoption
  • Honoured with our org's One Microsoft Award for contributions to inner-source development and cross-Microsoft collaboration with the Azure Production Infrastructure Engineering team to improve OneBranch's Compliant Save and Compliant Folder features for all customers across Microsoft

August 2018 - Present
Seattle, USA


QEUE Games

Led a 4-person startup that turned pop culture trends into mobile games, generating >$500k in net revenue

  • #1 iOS and Android app in 13 countries, surpassing popular apps like Snapchat and Facebook for the #1 spot in Canada, UK, Australia and 10 others
  • Designed, developed, and launched 10 apps on both the iOS App Store and Google Play Store, collectively receiving more than 10 million total downloads
  • Signed 2 publishing deals with independent game developers to launch their games under our brand
  • Analyzed social media to find big trends before they went viral and built frameworks that allowed us to take ideas from ideation to the app store in days
Wore every hat imaginable, including: CEO, PM, BizDev, Android/iOS Dev, Designer

July 2016 - August 2018
London, Canada

VP Accelerator

W5 - Startup Accelerator

Led our university student-organized startup accelerator program, aimed at inspiring student entrepreneurs to turn their ideas into real products in 4 months, with a focus on teaching lean startup fundamentals, and building a community of students who want to achieve more; we're a startup for startups.

  • W5 is where you start, not where you finish; W5 alumni have gone on to fund successful Indiegogo campaigns, join startup accelerator programs like Next 36, and raise multi-million dollar seed rounds

September 2017 - April 2018
Western University


W5 - Startup Accelerator

Worked 1:1 with early stage startup founders to help them begin their entrepreneurship journey.

January 2017 - April 2018
Western University

Varsity Athlete

Men's Varsity Rugby Team, 1st XV

Played 4 seasons with the Western Mustangs Men's Rugby Team while balancing academics, internships, part-time jobs, clubs and my startup career. A typical season ran from late August to mid-November, with off-season training between January and March.

An average in-season week included 2 hour long practices 5 days a week, 1 hour long film sessions up to 2 times a week, and 2 to 3 mandatory work-outs, culminating in 1 game day per week. Off-season was less rigid, with 2 to 3 mandatory work-outs, and 2 light practices a week.

August 2013 - Jan 2017
Western University

Rugby Coach

A.B. Lucas Secondary School

Spent three seasons working with players to improve their technical abilities and overall understanding of the game, with the ultimate goal of giving back to the program that kick-started my own rugby career.

March 2013 - May 2015
London, Canada


Western University

Bachelor of Engineering Science, Mechatronics Engineering

Dean's Honour List
Propel Client Company
Men's Varsity Rugby Team 1st XV
Propel Summer Incubator - Cohort 3
W5 - Western Entrepreneur Association
Ontario University Athletics Academic Achievement Award

September 2012 - April 2018
London, Canada