Justin Lam

Senior Product Manager

Senior Product Manager
December 2023 - Present

Owner of the Microsoft 365 Copilot enterprise free-to-paid product-led growth (PLG) conversion initiative in the Microsoft 365 admin center (admin.microsoft.com) and exploring the frontiers of AI and agents with Copilot for Admins

• Leading a cross-functional team of PMs, engineers, designers, and data scientists and conducting ongoing user research with enterprise IT admins to identify adoption bottlenecks and test hypotheses that drive growth while delivering bi-weekly updates to senior leadership
• Shipping AI-powered agents using LLMs, RAG, and CUAs to onboard users to Copilot, boost trial engagement, and streamline purchasing, increasing Copilot adoption by 10%

Product Manager II
June 2021 - November 2023

Worked on small and medium business growth for Microsoft 365 by helping existing customers discover, try, and buy in the Microsoft 365 admin center

• Improved Microsoft Teams trial conversions from 20% to 35% by meeting admins at the right time and place, directly contributing 350K+ additional seats and 25$M+ in ARR

Product Manager, Microsoft 365
March 2020 - May 2021

Drove the multi-tenant strategy and creation of the multi-tenant view in the Microsoft 365 admin center to make it easier for Microsoft Partners and large enterprises such as Fortune 500s to manage their Microsoft 365 services

• Ran bi-weekly co-development sessions with real customers to rapidly test new concepts and gather feedback, as well as A/B tests to learn and iterate on features, resulting in +8% NPS for Microsoft's largest customers

Product Manager, Core Services Engineering
August 2018 - February 2020

Simplified the lives of Microsoft engineers by making all CI/CD pipelines secure and compliant-by-default for 450 services across Microsoft, validating that deployments meet minimum requirements before they reach customers, replacing painful after-the-fact security and compliance reviews

• Honoured with our org's One Microsoft Award for contributions to inner-source development collaboration

Co-Founder

Led a 4-person startup that turned pop culture trends into mobile games, generating >$500k in net revenue, wearing many different hats including: product manager, engineer, designer

• Launched Bottle Flip 2k16, the #1 iOS and Android app in 13 countries, surpassing popular apps like Snapchat and Facebook for the #1 spot in Canada, UK, Australia and 10 others
• Designed, developed, and launched 10 iOS and Android apps, receiving over 10M+ downloads
• Signed 2 publishing deals with independent game developers to launch their games under our brand

VP Accelerator

Led our university student-organized startup accelerator program, aimed at inspiring student entrepreneurs to turn their ideas into real products in 4 months, with a focus on teaching lean startup fundamentals, and building a community of students who want to achieve more; we're a startup for startups.

• W5 is where you start, not where you finish; W5 alumni have gone on to fund successful Indiegogo campaigns, join startup accelerator programs like Next 36, and raise multi-million dollar seed rounds

Mentor

Worked 1:1 with early stage startup founders to help them begin their entrepreneurship journey.

Varsity Athlete

Played 4 seasons with the Western Mustangs Men's Rugby Team while balancing academics, internships, part-time jobs, clubs and my startup career. A typical season ran from late August to mid-November, with off-season training between January and March.

An average in-season week included 2 hour long practices 5 days a week, 1 hour long film sessions up to 2 times a week, and 2 to 3 mandatory work-outs, culminating in 1 game day per week. Off-season was less rigid, with 2 to 3 mandatory work-outs, and 2 light practices a week.

Rugby Coach

Spent three seasons working with players to improve their technical abilities and overall understanding of the game, with the ultimate goal of giving back to the program that kick-started my own rugby career.

Western University

A.K.A. Robotics Engineering (software, electrical, mechanical)
Dean's Honour List
Propel Client Company
Men's Varsity Rugby Team 1st XV
Propel Summer Incubator - Cohort 3
W5 - Western Entrepreneur Association
Ontario University Athletics Academic Achievement Award